A world-first broadcast that put women’s rugby and 2degrees front and centre.

To amplify its Aupiki sponsorship and keep fighting for fair, 2degrees made history with the first-ever live Super Rugby match streamed on TikTok. Utilising multiple PR channels, the campaign encouraged Kiwis to ‘See the Game Differently’.
Backed by Portia Woodman-Wickliffe and a diverse influencer crew, the campaign was supported by unmissable earned media.