A bold brand moment that turned the Sky Tower into a playable building and lit up social media across Aotearoa.

To drive hype for the PS5 and PlayStation’s ‘Play is Everything’ platform, we launched a one-night-only activation supported by hero influencers, boosted content, and a VIP event. William Waiirua and Caio Monte Negro led the charge, with content rolled out in three phases. We built buzz through social, media, and a packed launch night at the base of a reimagined Sky Tower.