A family-friendly film experience that lit up Auckland and many hearts.

For the second year running, Cathay Pacific brought its Disney+ inflight entertainment partnership to life at the BNZ Auckland Lantern Festival. Through an immersive outdoor cinema featuring beloved Disney short films, Cathay gave attendees a chance to sit back, enjoy fresh popcorn, and soak in the festive spirit, all under a sky of custom-branded lanterns.

New in 2025 was a VIP experience for loyal Cathay customers, featuring branded merchandise and priority seating. The campaign also included a compelling competition for two return flights to Hong Kong, driving sign-ups and foot traffic. With strong earned media, influencer buzz, and a pop-up activation that welcomed thousands, the campaign strengthened brand love and cultural connection.