A fresh, unexpected collab that gave Wattie’s a bold new flavour.

To launch Wattie’s Flavoured Beanz to a younger Kiwi audience, we teamed up with cult favourite Broke Boy Taco to serve a limited-edition Cowboy Chili. Over three days, we took over the store with colourful branding, gave away 300 servings on launch day, and sold out across the week.

Supported by earned media, influencer content, and a behind-the-scenes cowboy shoot, the campaign delivered flavour, fun, and real cultural cut-through.