To kick off ANZ’s sponsorship of Auckland FC, we created Auckland Forever, a campaign platform that tied ANZ’s support of the team to its deep love for the city and its people.

We teased the campaign with a week-long activation, dropping limited-edition DAY 1 AFC jerseys at surprise locations around Auckland. Fans had to follow ANZ on Instagram and keep up with influencer clues to score a shirt, sparking real hype, lines around blocks, and social buzz.

The launch was backed by a layered OOH strategy, street murals, influencer content, paid Meta ads, and a front-page NZ Herald takeover.