A powerful, symbolic campaign that froze time (and phones) for NZ.

To announce its industry-first, SBTi-verified Net Zero by 2040 target, 2degrees created a public activation unlike any other. An enormous melting ice sculpture, embedded with ringing phones, was installed in the heart of Auckland, calling Kiwis to “Answer the Call” from Earth.

The campaign cut through public cynicism about corporate greenwashing by using art, tech and climate data to dramatise the urgency of the crisis in a hopeful, tangible way. Backed by earned media, QR-based digital engagement, and social storytelling, the experience positioned 2degrees as a bold leader in climate action.