“Why not have some VR games with your cereal” — Kotaku

Gut Bacteria Reef is an interactive VR Game that aims to teach Australian families about the importance of fibre in maintaining a healthy gut.

Every pack became a portal to play on gaming platform STEAM

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To get the game into more young hands, we set up a VR activation at the Sydney Aquarium during the school holidays, using the space to reinforce the parallels between the ecosystem within and the Great Barrier Reef

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  • 63%of Australian households reached
  • 7 minsaverage play time
  • 5%increase in sales